In 2020, 1.5 billion text content, 140 million tweets, and 2 million videos are created each day. With this amount of abundant data online, it is hard to put your content on top of the list and get the maximum viewers and readers for your content.
This is the reason that marketers are trying really hard to grab the attention of audiences. Several techniques such as animations, short videos, funny content, informative content in different forms are applied to achieve maximum results out of their efforts.
One such technique that is bringing wonders to any website is the use of infographics. Before we discuss how infographics are helping digital marketers generate more leads and their customer base let’s know in brief what infographics are.
What are Infographics?
When some big data is presented in the form of design, analysis, writing in short where viewers can understand the conclusion of research or study or when some big information is portrayed in a small place, the particular design is known as an infographic.
Thus, infographics refer to the attractive way of communication through well-thought visuals. When created effectively, they can help you communicate complex information easily and is understood by the users and can potentially go viral.
According to a social network “Digg”, infographic use has increased by 250 times since 2007 due to the high response of customers they get on their infographics.
Wharton School of Business conducted a test where they created two presentations in which one of them contained visuals along with the text while the other one consisted of only text content.
These two presentations were shown to the same audience. It was concluded that 67% of the audience found the first presentation more engaging compared to the 50% audience who found the second presentation to be more helpful.
In another study, it is found that an infographic is likely to be read 30 times more compared to a full text-based article.
In the year 2013, Google found that the term ‘infographic’ or ‘infographics’ was searched 67,000 times per month which is quite a big number and it is on the rise year after year.
People tend to remember 80% of the things they visualize compared to only 20% of the things they read.
KISSmetrics, the web traffic specialists, received over 41,000 retweets on their infographic posts from the year 2010 to 2012.
Thus, the use of infographics in the digital world is increasing day by day owing to its high level of engagement and thereby increasing the number of customers for the marketers.
Infographics are used primarily to achieve two objectives by the business owners, marketers, etc. These are:
- To Generate Inbound Links
Infographics consist of colored visuals in an organized form that catches the attention of viewers. If you create an infographic with the targeted content, you’ll generate more inbound links. According to research, colored infographics increase engagement by up to 80%.
- To Increase Shareability
Visual content tends to get shared more than the plain text. The reason is simple, it is more fun, makes its point clear in an attractive manner and is understood by the audience easily.
According to research, visual content is shared 40 times more compared to pure text content. And, among the visual content, infographics are shared 3 times more than other types of content.
Effective Ways to Generate Leads from your Website using Infographics
Represent an Offer
Along with the data and information you share through an infographic, offer something that attracts the customers. These offers could be anything from making your content downloadable, free trial, etc.
Utilize the Design Resources
If you are not a designing professional, you need not worry as there are a lot of resources; both paid and free that you can use and create attractive and informative infographics by yourself.
MS PowerPoint offers the five infographic templates for free. They can be customized easily.
Other websites like Canva and Venngage also offer to create visual content including infographics. These websites offer both paid and free subscriptions.
Write Blog Posts
After you have created your infographic, you need to post it somewhere online so that your audience may see it. One of the best places to showcase your infographic is through a blog post on your website.
In this case, you would not have to write long-form blogs as the images will tell the whole story. All you need to do is to write some introductory paragraphs before the image and any other relevant information that you consider are required to be written.
But make sure that you write an interesting heading that could grab the attention of users and you may attain maximum shares for your post.
Make the Shearability of your Infographic Easy
Many blogging networks, such as the HubSpot’s Content Optimization System, comes up with a default social sharing button that will be added to your article by default.
But many other networks do not offer this feature and in such cases, you will have to add the sharing button manually. You can do so easily by using other websites such as ‘AddThis’.
If you are posting your infographic on Pinterest, you may add the sharing button or “Pin It” buttons by using their widget builder.
You should also try to break your infographics into sections that can be tweeted as images on twitter. But remember that making the shareability of your infographic easy is not all that you need, the content on infographic must be effectively placed so that it drives the attention of viewers and is worth sharing.
This is because leads could be generated only through quality content. In a report, it was found that 42% of B2B professionals were not able to generate leads due to the low-quality content in their posts.
Launch your Infographics as Newsletters
Newsletters should be attractive and pleasing enough to compel the customer to click on them. It should also contain relevant information that is relevant and useful to the customer.
For this reason, you may use infographics in your newsletters. All you need to do is to follow your usual format and insert an infographic between the main text.
You can also use multiple images by breaking the infographic into sections.
You can do so by cropping the infographic into the header, main text, footer and anything else that you may consider fit for your particular infographic.
In this way, you can make use of the existing templates of email platforms like MailChimp, AWeber, etc. You can also insert hyperlinks which will increase the credibility of your newsletters.
Repurpose Infographics into Slideshows
Since creating an effective infographic takes a lot of your efforts and time, you should use them for your benefit as much as possible and should repurpose them in as many ways as possible.
One effective way in which you can repurpose your infographic is by creating slideshows out of them.
Just like we have discussed above in this article about breaking the infographic into various sections, you can create these sections in this case also and use each section to create a slide.
You can create slides using applications like Microsoft Office PowerPoint. You can then publish these slideshows on platforms like SlideShare.
Offer Infographics in Your Online Course
You can use infographics to increase the value of your online courses. If you are not aware of the benefits of using online courses for your business, you are losing a big opportunity to reach more potential customers.
Online courses help your brand establish as an expert in your niche and give you an opportunity to monitor your content.
You can create and publish your online course either by building your own eLearning network or by using the already developed platforms like Udemy, Teachable, etc. Using these platforms, you can create your course material, manage your subscribers, etc and manage your online course effectively.
Again, make sure that you offer quality content that is not available elsewhere for free. You can use infographics along with the other content to make it more informative to the users.
Share your Infographics on Instagram
Since Instagram is an image and video sharing social network, you can share your infographics on Instagram and reach a greater audience.
This won’t be anything difficult for you as infographics are after all images.
Again, you should share infographics by dividing it into various relevant sections and post them from time to time throughout the day depending on your audiences’ availability to view your posts.
Write the image caption very carefully and include your website’s URL to drive traffic to your website. Keep in mind that getting quality traffic to your website is better than getting more followers on Instagram.