What does the term ‘Content’ mean?
Content is anything that you put online to define your videos, graphics, texts, audio, or any other informative element.
Content is a flexible marketing strategy that can help any industry in increasing its revenue by increasing the number of customers through their websites without costing a lot. One can depend on its content to acquire its long-term goals. Content renders an incentive to a website by giving its clients motivation to visit the website and stay snared on it. A businessman in today’s era knows the significance of website quality traffic.
To increase your customers through your content, you need to plan your content writing and content marketing effectively. Your content should align with the ideas, products, services, values of your business. Your content writing strategy will be considered if it can draw more customers to the website, and more importantly, it should be able to bring back the previous visitors to the website, i.e., readers should revisit your website. Once you can engage your visitors through your content, your visitors become potential customers, and thus your strategy should aim to finally turn them into your customers and increase your conversion rate.
Few reasons that make content writing a very important part of your business strategy are as follows:
- Build Brand Awareness
Writing quality content and sharing it with your customers and visitors through social media, blog posts, articles, and websites will bring your latest products, schemes, and services to their notice. Thus, sharing engaging content related to your business will help build brand awareness among your customers as well as bring new customers to your business.
- Website Ranking
Well developed content helps in the website ranking on the ‘Search Engine Result Pages,’ usually known as SERPs. When a person types some keywords on the SERPs, various results are displayed. Every businessman wants his website and web pages to rank higher in those results and attract more visitors to its websites. Content is also used to rank images, videos, graphics, etc. Through higher rankings, conversion rate increases, thereby making profits for the website owner.
- Business Establishment
Regular, good quality and engaging content help your viewers and customers gain loyalty towards your business as all their queries and confusions are made clear through your content. As you post more and more content, and it reaches more and more people with a positive sign, you acquire more and more customers. Thus, good and strategically planned content helps in the establishment of your business and your new products/services, schemes, etc.
- External Links
External links refer to a condition when some other website has links directing the reader to your website. Quality content helps build external links to your website. External links are a very useful tool to get better rankings in SERPs as through external linking, Google algorithms see your website as trustworthy. Thus, you should try to gain links to your website from sources related to your products or services.
- Social Media Shares
When you write good quality and engaging content, it drives the attention of many. When people like it and find the topic interesting, they share it with others through social media channels such as Facebook, Twitter, LinkedIn, etc. This way, you gain more popularity as your content is shared worldwide, and you acquire more and more customers. This is a way through which you get a large number of viewers with lesser efforts.
- Customer Retention
When you write interesting, engaging content, your customers develop a tendency to come back to your content in search of more information. When they get the desired information and all their questions are answered hassle-free, they gain loyalty towards your brand, and thus those customers are retained by your company.
The Value of Written Content on LinkedIn
LinkedIn is a social network that is not the biggest social network but is certainly one of the most lucrative social networks. The reason is that the senior-level executives, decision-makers, c-suite professionals are available on this network, and one can connect with them at this network very easily as compared to the other ways, including both online and offline methods.
Some of the most important aspects of sharing your content on LinkedIn are:
- Provides value to connections
When you add custom content to your LinkedIn profile, it brings a better insight into your products or services to the viewers, which adds value to your connections and helps you build a stronger network.
- Notification for each post
When you post some content to your LinkedIn profile, each of your connections will be notified. This way, your content will reach all your connections as soon as you post it before it becomes obsolete.
If you post a piece of content that is interesting and useful, your connections will share it further, helping you to get a wider reach for your content and bringing you more customers.
- Content reach increases if it is featured in LinkedIn Pulse.
If your content is featured on LinkedIn Pulse, it will be shared with a vast amount of people who are interested in content related to your post. Also, it may be added to LinkedIn’s weekly email and is sent to your connections.
- Expert of your subject
When you post interesting and useful content regularly, you are considered an expert on your subject. The individuals who are viewed as a specialist in their general vicinity are regularly paid more and get more business.
- Establish credibility
Posting regularly and engaging with the viewers as well as updating your profile regularly not only increase your visibility but also establish credibility by gaining the trust of the viewers.
Also, many of the recruiters are hiring professionals using LinkedIn instead of using other job portals. The reason behind this is that they can have a glimpse of your personality by viewing your profile and posts as LinkedIn is more of a professional network, unlike other social media channels where the users also post for entertainment purposes. Thus, they do not need to call you at the office to have the first impression of yours, and you are scrutinized online alone. LinkedIn also provides the option of uploading your resumes to your profile, which can be accessed by your connections. Thus, LinkedIn makes the process of shortlisting candidates a simple task from a very complicated one.
The Value of Written Content on other Social Media Channels
Social Media Marketing is one of the most popular forms of marketing in today’s digital era. A business can become more recognizable through social media. Sharing content on social media networks brings a lot of benefits to the business. Some of those benefits are mentioned below:
- Drives targeted traffic
With the help of social media marketing, you can target your niche audience and increase your customer base. This can be done by writing content as per the needs of your target audience.
- Boost website’s SEO
When you share your content on social media, you can share links to your website as well. This makes Google think of you as a credible source, and your website’s ranking in SERPs improves.
- Increase reach via quoted experts.
When you post something on Social Media, you get the facility of tagging it to anyone you want to. You can tag your content to the quoted experts, and they will see it in their notifications when they come up online on their network.
- Helps building relationship
If you post regularly on social media and provide quality content to your audience, you can build a relationship with them and are more prone to take action after gaining trust in you.
- Increases conversion rates
With the help of Google Analytics, you can define the audience’s set to your social media channel and website. After determining your audience’s behavior through Google Analytics, you can target and remarket your products to the interested audience, providing them with what they are looking for, thereby encouraging ‘call to action.’
- Increases shareability
Everyone likes well written and useful content. When you write content according to your audience’s needs, they will gain an interest in your content. For example, provide them with the information and knowledge about a product or service that they are looking for. They will not only will they like it but also share it with their loved ones.
A well written and thoughtful content for your websites, social media, newsletters, etc. makes you an expert in your subject in the minds of the readers. They gain trust in your business, and you gain customer loyalty. In the world today, where digital marketing is one of the most popular, having a much wider reach as compared to the traditional forms of marketing and is the cheapest form of marketing, content is the base that helps you succeed in your marketing goals. Marketing without well-written content would lead your efforts to go in vain. Thus, before writing a piece of content and sharing it with your audience, think, and strategize carefully and enjoy the fruits of good content.