Check how users use your website.
Where do the users visiting our website most often click? Where is it best to place ads, menu items, or interactive content, and what is better to move? Help in finding answers to such questions is offered by Heatmap. me, a tool that generates the website’s “heatmap”.
At the outset, it is worth noting that we will not learn about where visitors are looking, which requires advanced equipment and special focus research.
Instead, Heatmap.me examines the clicks, scrolling of content, or places where a visit to our site ends. That’s still a lot of valuable data.
The advantage of the tool is support for dynamic elements.
Thanks to this, we can, for example, check where users move the sliders in our application most often and what fields they choose from the drop-down lists.
Heatmap.me is adapted to websites that change the layout depending on the device used by the visitor.
This means no problems with responsive sites and mobile versions, or with ads of various sizes.
Note: the developers ensure that the important element is the privacy of users and the anonymity of the collected information. This has its downside, as we can’t filter data by source or device, for example.
After installing and launching Heatmap.me, we get access to a panel where we can preview user behavior on our website in real time.
Thanks to this – if we want – we can react quickly.
Analyzing data in real-time will work best on websites that have a large and constant number of visitors.
Data archiving is also available for smaller websites – we can check how users behaved in a given period.
Heatmap.me for free
The free package includes up to a million visits per month and six months of data archiving, which should be more than enough for even larger websites.
Premium service is already $ 100 a month, but with no limits.
A great tool for researching user behavior, especially helpful in researching what prompts visitors to leave our site. Perhaps simple changes are enough to keep them for longer.