Search Engine Optimization or SEO refers to the practice of optimizing a website and web pages to rank higher in search results. Various techniques are involved in SEO. As discussed in the last blog, SEO is of three types:
- Technical SEO
- On-Page SEO
- Off-Page SEO
A few amazing on-page SEO tips and tricks were discussed in the last blog. Here, in this article, I’ll be sharing some of the best practices for off-page SEO.
Off-page SEO is a technique of optimizing your website from other sources rather than your website. Off-page SEO is a challenging task as you depend on other website owners for sharing your website, and its content is on their discretion. So, you need to write quality content and adhere to Search Engines’ guidelines so that they could trust you and are ready to divert their audience to your website.
Some of the best off-page SEO techniques that you should bookmark and follow regularly are as follows:
- Sharable Content
The first and foremost SEO best practice is to write high-quality content that others may like and share. Good content would automatically be shared without any effort, and you would drive backlinks from other websites. So you should aim to keep your content updated at all times.
- Influencer marketing
Influencer marketing is one of the great ways to build your reputation. When your content is shared by influential brands and people, you will be able to drive more traffic, links, and shares to your content. So you should form a partnership with influencers to attain mutually beneficial relationships.
- Social Media Marketing
To create brand awareness, spread your content over the web, and drive traffic to your website, you should have a strong social media presence. Creating community groups, social media pages, adding share buttons, sharing quality content, and engaging with your audience should be your routine tasks. Although search engines do not take into account your social media activities, it has been proven in various studies that social signals and website rankings are correlated.
- Mobile Optimization
You should optimize your website for mobile phones as more and more people look for information through their mobile devices these days. It will improve user experience, and the average time a user spends on your website will increase. The factors influencing mobile site optimization are the quality of the content, voice search, microformats, and artificial intelligence.
- Mobile Applications
Unlike mobile websites that aim to bring new customers to your website, mobile applications aim to retain their loyal customers. According to research, 70% of the traffic is driven by mobile users. 85% of the time consumed on smartphones by users is within mobile applications.
So you must develop your mobile application to acquire and retain customers.
- Forum Posting
Forum posting refers to online message boards where you can create your discussion board and start a conversation thread or join some other thread related to your business and answer the questions asked therein, engage with the audience there and make use of ‘do follow’ to attract visitors to your website.
- Social Bookmarking
Another great way to attract traffic to your website is through social bookmarking. You need to be very careful while using the tags as you reach a wider network. Some of the most popular social bookmarking sites are ‘Digg,’ ‘StumbleUpon,’ ‘Delicious,’ Propellor, etc.
- Directory Submission
You can build quality backlinks through blog directory submissions. You will have to choose the category of your business in an effective directory and post your content. These submissions take some time in delivering the results, but once you acquire positive outcomes from your submissions, the effect would be seen in the long-run.
- Article Writing
You can post your content on a high PR article directory. To post your content on an article directory, you will have to choose a category; you can also include links to your website here, but you need to make sure that you post high-quality and unique content; otherwise, your article will be rejected and not posted for public view.
- Press Release Submission
Through Press Release Submissions, you can publish your content in ‘Google News.’ You should use a high PR press release directory to get the best results. Some of the most famous press release directories are 1888pressrelease, Open PR, PR Leap, etc.
- Classified Ads
Through classified Ad submissions, you can advertise your products and services for free and bring more traffic to your website. Some of the popular classified submission directories are Craigslist, Myspace, Vivastreet, etc.
- Business Listings
Business listings will help you reach both local and global audiences with the least efforts. You can submit your website to high PR business listings directory to gain the most out of it. Some common business listing directories are Bing, Yelp, Justdial, etc.
- Q & A
To increase backlinks to your website, you can put questions related to your business on the Q & A (Questions & Answers) websites and attract answers by the audience as well as write your answer, providing links to your website. You can also answer questions by other people, and add a link to your website in these answers also.
- Paid Ad Campaigns
Pay per Click Ad Campaign is another way to drive more traffic to your website. You can run ads that will show up in search engine result pages. You must strategize your specific keywords and an organized structure to your ads. The landing pages on which the user will reach after clicking your ad must provide complete information that the user is looking for to drive conversion.
- Widget Development
Developing interactive widgets such as online contests or games and publishing them to your websites or other social networking sites such as Facebook, Instagram, etc. will drive more traffic to your website. You can also invite people to use these widgets or applications, which will create your brand awareness.
- Document Sharing
You can create high-quality, unique content related to your business and share them on the document sharing websites. You are required to create these documents in pdf and ppt format. Some websites on which you can share your documents are issuu.com, slideshare.net, scribd.com, etc.
- Photo Sharing
You can share photos/images on various image sharing websites. Use of proper image title tag and URL will increase your rankings as these will be crawled by search engines. Before posting your image, make sure you use the correct description, titles, and tags. Some image sharing websites are flickr.com, Instagram, picasa.google.com.
- Video Promotions
Creating videos on your business and products such as product descriptions, how to use them, reviews, etc. and publishing them on websites like YouTube, Metacafe, Vimeo, etc. would bring you backlinks from these websites, thereby increasing your rankings. You must give an appropriate title, description, and reference links to these videos.
- Exchange of Links
Exchange of links between two websites from the same industry having similar products/services to offer is an important way of link building. This is also termed as Thematic Link Exchange. But you should not be overusing this technique as the exchange of an excessive number of links between two websites may lead to a negative impact on your SEO.
- Guest Blogging
Guest Blogging is a very popular way of getting backlinks to your website. When you post an article to some other website and request a link to your website from the site owner, your rankings improve in search results as your website is considered authentic by search crawlers. But, make sure to post your blog on high-quality websites only. You should post your articles on different guest blogging website and not on a single website again and again.
- Infographic Submission
Designing creative infographics and posting them on the infographic submission directories by putting links to your website will help you build backlinks. The size of the image might be different for different websites. Some infographic submission websites are visual.ly, nerdgraph.com, infographicsarchive.com.
- Web 2.0 Submission
Web 2.0 is a technique of creating sub-domains in other high domain authority websites. Some popular websites for Web 2.0 submissions are WordPress, tumbler, medium.com, etc. This is a great way of building backlinks to your web pages and blogs.
- Brand Mention Link Acquisition
When you post high-quality content regularly, you may be mentioned by other websites in their articles, but they may not have provided a link to your website. In this case, you can reach the owner of the website who mentioned your brand and ask them to put a link to your website in their article.
- Broken Link Acquisition
Look for the broken links on other websites. You can do so by using tools like Check My Links. In case you find some broken links, you can reach the website and tell them about the broken link and ask them to put on the fresh link. This will help you bring quality links to your website.
- Competitor Analysis
Analyze your competitors carefully. Look for the places from where they are getting links to their website, and you can try the same places. If a website has given a link to another website on the same niche as you are in, that website can give the links to you as well.
Off-Page SEO is a technique which requires regular monitoring and measuring the effectiveness of your strategies. When off-page SEO techniques are applied carefully, it gives the search engines the confidence that your website contains genuine content and could be shared with the users. This lays great emphasis on your search rankings.