Trends and substantive comments on visual identification and branding.
Brand New is an initiative of the UnderConsideration creative agency, with the latest information and opinions on visual identification.
The authors of the website describe changes in the branding of famous products, companies, services and organizations around the world.
The website is divided into several categories. “Reviewed” is an in-depth analysis of the most important projects.
The author offers a more detailed look at the work done, often using information directly from the creators, with a large number of illustrations.
“Noted” is a section for quick descriptions of projects for a slightly less “important” project or client, with a brief opinion, description and a collection of illustrative images.
“Spotted” is a quick look at a novelty in the field of visual identification found somewhere in the depths of the Internet – a change in branding or an interesting, new brand.
There are no opinions or longer descriptions here.
“Linked” is a simple link to an interesting, funny, sad or strange news, article or project.
Such materials are always related to the broadly understood visual identification, although often quite loosely.
Hint: most of the articles published on Brand New try to engage the user with quick surveys – we can evaluate the described work under the text.
Brand New for free
All website functions are available free of charge.
The website is financed by advertisements and sponsored texts – always clearly marked.
As the name suggests, Brand New is the perfect place for people interested in news about visual identification, but also for creators looking for inspiration.