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An annual summary of branding trends – and more.

LogoLounge is mainly a community for graphic designers dealing with the creation of visual identities and logos, with an extensive search engine. 
However, this is content reserved for affiliates paying $ 100 (about $ 375) a year.

There is also a lot of valuable information available for free.
The founder of the “association” – Bill Gardner – annually publishes an in-depth analysis of current trends in the world of logo creation, most often published at the end of May.

“This year’s logo trends have been influenced by a change that marks the beginning of a shift from clean, modern aesthetics to retro arches and designs that reflect a new approach through colors and ornaments,” Gardner begins in the 2018 report.

Next, the author scrupulously argues, using numerous examples not only of the logos themselves, but also of the world of pop culture in general.

There are also a lot of illustrative illustrations showing what is currently fashionable. 
What direction did graphic designers go in 2018? Gardner points to rounded edges, parallelograms, thick borders, retro styling, gold and so on.

Gardner can not be denied meticulousness and experience – LogoLounge was established in 2002. 
Therefore, the reports published on the website are actually a valuable and reliable source of information.

Where does access to the huge number of logos needed to prepare such an in-depth report come from? The author is helped by another aspect of the website’s operation, i.e. publishing albums with a set of logos.
More than a dozen of such books have already been created, and each contains about 2,000 proposals, mainly sent by users associated in the paid part of the Logo Lounge. 

There is no shortage of source material for analysis.

LogoLounge for free

Annual reports on logo trends are available for free, also in PDF format. Joining the “association” and the possibility of putting your own logo in one of the albums is a fee of $ 100 a year.

Payment of the fee also opens access to a huge number of logos – over a quarter of a million, with an extensive search engine. In addition, articles, a discussion forum and current information on trends.


Even if you look at LogoLounge through the lens of a free report, we get an impressive information pill on the current trends.